Look beyond
the headline.
The effects of AI depend on the task, the organisation and how gains are distributed. A result from customer support is evidence about that setting, not a universal rate of improvement.
- 01Identify whose productivity is being measured.
- 02Separate task changes from whole-job replacement.
- 03Ask who captures the financial benefit.
What the figure
can tell us.
Average increase in issues resolved per hour in a study of customer-support workers using an AI assistant. Results varied by experience.
Read Brynjolfsson, Li & Raymond, 2023 ↗Read the source for its methods and limits. A published estimate, observed result and future projection answer different questions. The research figures describe this topic; they are not learner scores.
A benefit.
A consequence.
What it can give
Assistance can help newer workers draw on organisational knowledge, reduce repetitive effort and make some services more accessible.
What it can cost
Monitoring, work intensification, displacement and concentration of profits can accompany productivity improvements. The distribution of benefits is a design and governance choice.
The judgement depends on context. Which effects matter most, who experiences them, and what evidence would change the decision?
